Everingham Bros Pricing

[trob]

Originally Posted by dgax65

They do an awesome job and it isn't exactly a high-profit industry. The bait business is really geared towards larger volume clients. Unfortunately, kayaks don't quite fit into their business model that well.

don't kid yourself, the bait industry is BIG money.

[dgax65]

Originally Posted by trob

don't kid yourself, the bait industry is BIG money.

Yeah. That's why they have such a modern fleet



I wouldn't argue that there is big money involved, but big money does not necessarily equal big profit. I would imagine that their operating costs are enormous. Fuel and upkeep for their boats, labor, bait loss and damage caused by sea lions; it all adds up. Just like the sportfishing boats, they are reluctant to pass on all of their additional fuel costs to the customers. The higher fuel prices are also limiting the number of trips made by private boaters; and that directly impacts their revenue.

[Rusty]

I can see where they're coming from by saying that the "kayak scoop" has turned into a cheap nearly 1/2 scoop that has even been extended out to PBs. That is a loss, but I think there is plenty of money to be made by charging $10 for 10 baits (five is a joke). It wouldn't be that hard to make a small "kayak net" that hods ten baits. A kayaker gets one pass on the little net and pays $10. 10 or 15 kayakers in a day would nearly pay the wage of an employee standing there all day, and I don't think they would be losing a dime by selling one bait for one dollar, especially when they are collecting bait at Blacks, just a few miles from the bay.

[Handymansd]

A lot of good points here. But the one that every one seems to be missing is that somehow their overhead is smaller by not serving the kayaks? The overhead to supply bait to the barge is the same whether they sell to kayaks or not. They do not have to staff any extra people to keep up with the kayak demand, they don't catch or purchase more bait to keep up with the kayak demand, they don't have to spend any additional monies one way or another to supply yaks with bait. That being said, offering to serve kayaks with bait is just an extra little $ to a market designed for sport fishing vessels. I will only use the bait barge if absolutely necessary (when going offshore). I would be a little friendlier with them if they were getting their bait outside of our local kayak fishing grounds, but they are cleansing our grounds of bait pretty effectively; and then offering to sell it to us for $25 a scoop. So, IMO let them rot. When I get my boat I will still be making my own bait when possible, it's easy to do (usually), and it is cool to know that no one assisted you in your fishing effort.

Anyone want to meet at the LJ bait barge tomorrow AM?

[JrBasser]

Chuck-

Excelelnt points. I don't buy bait too often, but I guess that not too often now becomes a never.

[THE DARKHORSE]

Originally Posted by Rusty

I can see where they're coming from by saying that the "kayak scoop" has turned into a cheap nearly 1/2 scoop that has even been extended out to PBs. That is a loss, but I think there is plenty of money to be made by charging $10 for 10 baits (five is a joke). It wouldn't be that hard to make a small "kayak net" that hods ten baits. A kayaker gets one pass on the little net and pays $10. 10 or 15 kayakers in a day would nearly pay the wage of an employee standing there all day, and I don't think they would be losing a dime by selling one bait for one dollar, especially when they are collecting bait at Blacks, just a few miles from the bay.

Ten baits for $10 is retarded, unless it's 8" big brown live squid, then maybe. I can see the point of someone in a skiff asking for a kayak scoop, and giving the employee some grief for not being genorous enough. In this case, I'm completely on the Everingham guys side, as it's a slippery slope that would probably lead to a slim profit margin. Although, most any skiff will problably have a bait tank roughly five to ten times the size of a kayak tank. Then factor just how many kayaks purchase a kayak scoop (99% of kayak fisherman in the bay use plastics and plugs), which I'm sure is less than 1% of total sales, maybe .03%, really. It's pretty simple, "just give a kayak scoop to a kayak". I don't think guys will go put their boat back in the slip and "paddle" back for the discount, seriously. Kinda like "no cover for ladies at the club", sorry dude.

This is one thing, and one thing only. : The guys at Everingham are against the kayak fisherman, and consider us to be a hazard to their potential business. I've had this conversation with them before, and I'm not alone. We are considered a hazard and a nuisance, especially if their is a possible line build-up (which I "kinda" understand). They've come up with this "brilliant marketing scheme" to push us out of the market, by pricing their product to outweigh it's worth (pretty smart).

Let's see, raping my daily fishing spot, not having respect for the good business that I've given them over the years (from the skiff and kayak), pricing the entire kayak community out of the market, hmmmmmmm.

Maybe they should consider the fact that the kayak community is not only strong, but growing by leaps and bounds.

GREAT BUSINESS SENSE!

[Dan]

I got a $5 scoop yesterday.









Just joshin ya! man $25 bucks...that's whack.