It sucks that guys without 4x4 (that know what they are doing) will not be able to use the actual beach but there are plenty of morons waiting to f' it up for the rest.
I was launching one day last week and a group of 4 guys drove 2 cars onto the entrance sand and exit side sand to unload their yaks. They backed up the entire launch to do their own thing. Two OEX trucks were waiting outside and I was waiting to get out. One got stuck and the other almost got stuck.
Not once did it occur to them how selfish or stupid that was.
Could you imagine if both had been stuck? No way in or out till someone came to their rescue