[skrilla]

Send to factory for warranty. Pros... worry free service mostly. If the rod or reel is fubar'd you may get a replacement or even an option to upgrade to the newer or next model up for a small fee.

Never sent reels to a shop but a pro is they may be a little more lienient if you have upgraded drags, bearings, or want it lubed a certain way with preferred lubricants. Each shop varies though so consult with the tech before handing over your reels.

Service and upgrades I do myself. The obvious pro... I know the work is done exactly how I want and will only cost what I put in parts.