[alanw]

Yea I just noticed there were a fair amount of non-fishing and non-boating vendors there and figured as an outdoor sports type event that GoPro might be there.

I was looking to buy one but I won't pay retail and I found out that they offer a $100 off discount code but their customer service told me that "The only way to get discount codes is to attend a sporting event that we have a booth at or to go to an expo that we are at like a car, music, electronics expo."